Build yourself

Get inspired with the Atlantis Strength fitness and healthy lifestyle blog. Read about our products, science-based exercises, lifestyle content and the history of strength training.

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The 12 Best Commercial Gym Equipment Brands (2025)

The best commercial gym equipment brand in 2025 is Atlantis Strength, a Canadian manufacturer known for its durability, biomechanically precise designs, and premium quality builds. But depending on your facility’s needs, there are other great options…

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Building Strength with Precision – The Power of the Horizontal Leg Press (Featuring Dr. Mike’s Take)

Why the Horizontal Leg Press Still Matters Leg training is the cornerstone of serious strength development. Whether you’re building an elite performance facility or equipping a boutique gym, leg machines are non-negotiable. Among the classics, the…

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How to Start a Gym in 2025: Lessons from Big Daddy Fitness

Opening a gym is one of the most rewarding—and demanding—entrepreneurial paths in the fitness industry. Behind every facility that thrives is a story of strategic choices, long hours, and a deep understanding of what clients actually…

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How to Start a Gym: What No One Tells You (But You Absolutely Need to Know)

Opening a gym is trendy. Everyone has a coach in their DMs, a “private” studio project in their basement, or a dream of creating “a different kind of space.” But let’s be clear: 90% of independent…

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Chest Training Done Right

Why Coaches, Athletes, and Gym Owners Should Prioritize Precision in Upper Chest Development Building Upper Chest Strength with Intention Upper chest development is a non-negotiable for serious strength athletes. Whether you’re chasing improved pressing power, balanced…

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Strength Development: A Nervous System Matter

Too many people think that getting strong and lifting heavy is mainly about muscles. In reality, that’s only part of the equation. Strength development isn’t just a muscle matter, it’s a nervous system matter. Before even…

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