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Get inspired with the Atlantis Strength fitness and healthy lifestyle blog. Read about our products, science-based exercises, lifestyle content and the history of strength training.
How to Start a Gym in 2025: Lessons from Big Daddy Fitness
Opening a gym is one of the most rewarding—and demanding—entrepreneurial paths in the fitness industry. Behind every facility that thrives is a story of strategic choices, long hours, and a deep understanding of what clients actually…
How to Start a Gym: What No One Tells You (But You Absolutely Need to Know) – Part 3
By now, you’ve learned that building a successful gym isn’t just about equipment, space, or programming. It’s about thinking like a business owner, leading with purpose, and investing where it truly counts. In Part 1, we…
How to Start a Gym: What No One Tells You (But You Absolutely Need to Know) – Part 2
Opening your gym isn’t just about passion; it’s about precision. Success doesn’t come from having the flashiest machines or the trendiest branding. It comes from making smart decisions that support your business model, your clients, and…
How to Start a Gym: What No One Tells You (But You Absolutely Need to Know) – Part 1
Opening a gym is trendy. Everyone has a coach in their DMs, a “private” studio project in their basement, or a dream of creating “a different kind of space.” But let’s be clear: 90% of independent…
Chest Training Done Right
Why Coaches, Athletes, and Gym Owners Should Prioritize Precision in Upper Chest Development Building Upper Chest Strength with Intention Upper chest development is a non-negotiable for serious strength athletes. Whether you’re chasing improved pressing power, balanced…
Strength Development: A Nervous System Matter
Too many people think that getting strong and lifting heavy is mainly about muscles. In reality, that’s only part of the equation. Strength development isn’t just a muscle matter, it’s a nervous system matter. Before even…