Athletic Kulture is a 20,000 sq ft gym in Barrie Ontario that focuses on body composition/bodybuilding training. Founder Ryan Hawkes has been a trainer for years, he recognized that most gyms are generic and don’t create a good atmosphere and culture for their members. Athletic Kulture looks and feels different and is the place in town for people who are serious about their training. For Athletic Kulture, there was never a doubt about what equipment would grace the floor of their gym. Having worked out on many different brands’ equipment over the years, Ryan is a very educated customer. He chose Atlantis because he feels that no other brand gives you as good a workout. He also loved the incredible variety of products available, as his vision was to have multiple pieces per body part. Ryan also trusted Atlantis in terms of the reliability and longetivity of the products. Ryan also worked closely with his representative to create a unique color scheme that helps distinguish his gym from others.