When we first conceptualized the New Health Society – Personal Training in Munich, Germany, one decision was made without hesitation: all strength equipment would be sourced from Atlantis.

After spending almost a decade in the fitness industry, including time as a Strength and Conditioning Intern at Clemson University – one of the leading collegiate athletic programs in the United States – I developed a deep understanding of the impact that truly well-designed, biomechanically precise equipment can have on athletic development, injury prevention, and long-term performance outcomes.
During my time at Clemson, I worked in an environment where excellence was non-negotiable. Every detail, from training philosophy to equipment selection, was aimed at maximizing results. Experiencing the benefits of world-class machines firsthand made it clear to me that, when the time came to build my own facility, nothing but the very best equipment would be acceptable.

Atlantis stands out in the industry for several reasons that go beyond simple quality. First, their commitment to biomechanical excellence ensures that every piece is designed with the athlete in mind. Movements feel natural, joint stress is minimized, and strength can be built more effectively over time.

Second, the craftsmanship and build quality are unmatched. Atlantis equipment is engineered not just to perform, but to endure – maintaining precision and functionality even under the heavy, daily use expected in a professional training environment.

Third, the level of customization offered by Atlantis allows facilities like ours to fine-tune every detail — from grip diameter and handle angles to frame colors and upholstery choices — ensuring not only a perfect fit for our training philosophy but also for our brand identity and space design.

Even before signing the lease for our studio, we placed our order with Atlantis to guarantee that our equipment would arrive on time. From initial consultation to delivery and installation, the process was seamless and highly professional. The Atlantis team provided exceptional support at every step, demonstrating the same commitment to excellence in service as they do in product design.
Today, Atlantis equipment forms the foundation of our training space. It enables us to maintain the high standards we have set for ourselves and deliver an uncompromising training experience for our clients — a clientele that values longevity, performance, and a scientific approach to health.

Choosing Atlantis was never just about selecting machines; it was about aligning our vision for New Health Society with a partner who shares our values: precision, durability, athlete-centric design, and a relentless pursuit of excellence.

– Alexander Brikman, Founder & Coach at New Health Society

📍Lilienthalallee 5, 80807 München, Germany

Made possible by the collaborative efforts of Swiss Strength.